De Beers, the world's leading diamond company, has announced that Oscar-winning actress Lupita Nyong'o will be its first-ever global ambassador. Nyong'o, who won an Academy Award for her role in the film "12 Years a Slave," will work with De Beers to promote ethical and sustainable practices in the diamond industry.
In a statement, Nyong'o said she was "honoured" to be working with De Beers and praised the company's commitment to sustainability. "I'm thrilled to be partnering with De Beers to help raise awareness about the importance of ethically sourced diamonds and the positive impact they can have on communities," she said.
De Beers has long been committed to promoting responsible practices in the diamond industry. The company has implemented strict ethical standards to ensure that all of its diamonds are sourced in an environmentally and socially responsible manner. It also works closely with local communities to support education, healthcare, and other initiatives.
Nyong'o's appointment as global ambassador is part of De Beers' ongoing efforts to raise awareness about the importance of ethical and sustainable practices in the diamond industry. The company hopes that her celebrity status and commitment to social and environmental issues will help to promote its message to a wider audience.
Nyong'o's first campaign as De Beers' global ambassador is set to launch in the coming months. The campaign will focus on the beauty and value of ethically sourced diamonds and will highlight the positive impact that they can have on the lives of those who work in the diamond industry.