
Success in the jewellery industry is not only achieved through your business’s unique and beautiful pieces; the time, talent, and effort in making the best jewellery are wasted if you fail to market them correctly.
“Marketing strategy is a crucial aspect for businesses, especially to us involved in the fashion industry - both in clothing and jewellery. But most jewellery business owners fail to realise that they cannot succeed with their products alone - they need the right boost to thrust their business to success, and this boost is none other than your marketing plan. Unfortunately, most jewellery business owners neglect this aspect; I have seen so many good jewellery businesses close because they failed to have a marketing strategy,” says Amelie Fowler, marketing specialist with over five years of experience from Fabric, a leading textile resource website working jewellery businesses closely.
Hence, whether you’re a startup jewellery business or an established one, a well-thought-out marketing strategy is key to your success.
Not sure where to start? Here are six steps to help you plan the perfect marketing strategy for your jewellery business:
“Marketing strategy is a crucial aspect for businesses, especially to us involved in the fashion industry - both in clothing and jewellery. But most jewellery business owners fail to realise that they cannot succeed with their products alone - they need the right boost to thrust their business to success, and this boost is none other than your marketing plan. Unfortunately, most jewellery business owners neglect this aspect; I have seen so many good jewellery businesses close because they failed to have a marketing strategy,” says Amelie Fowler, marketing specialist with over five years of experience from Fabric, a leading textile resource website working jewellery businesses closely.
Hence, whether you’re a startup jewellery business or an established one, a well-thought-out marketing strategy is key to your success.
Not sure where to start? Here are six steps to help you plan the perfect marketing strategy for your jewellery business:
1. Know Your Target Jewellery Market
2. Determine What Makes Your Jewellery Unique
3. Develop Your Jewellery Identity
4. Create A Website Or Online Shop
5. Get Involved In Social Media
5. Develop Killer Content
6. Track Your Results
